Glossary

Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth ...

Endorsement is the promotion of any product or service’s recommendation or affirmation, which is usually given by a celebrity. Its main idea is to imply to the potential customers that a product is really good and worth Read article →

Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high ...

Expansionistic pricing is an exaggerated type of penetration pricing which involves setting extremely low prices geared toward establishing mass markets, presumably at the expense of other suppliers. Under this strategy, the product or service results in high Read article →

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.

Extinction pricing is usually referred to as eliminating competition. It involves setting very low prices in the short term in order to undercut all the competition or alternatively repel potential new entrants.