Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article →
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community ...
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community Read article →
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article →
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in ...
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in Read article →
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online ...
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online Read article →
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of ...
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of Read article →
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, ...
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, Read article →
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim ...
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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