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Glossary

Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails ...

Spam traps are specially created email addresses designed to identify unsolicited email senders. These sophisticated tools, employed by email service providers and anti-spam filters, help determine who is sending emails Read article

SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier ...

SEO-friendly URLs are web addresses that are search engine optimized and easy for users to understand. Appropriately crafted URLs improve the chances of higher search rankings and make it easier Read article

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article

In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of ...

In the ever-evolving landscape of mobile applications, Software Development Kits (SDKs) play a crucial role in enabling developers to create robust, feature-rich apps efficiently. An SDK provides a set of Read article

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or ...

Spam, in the context of electronic communication, refers to unsolicited, often irrelevant messages sent over the internet, typically to a large number of users for advertising, phishing, spreading malware, or Read article

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems ...

A session is a single instance of active engagement by a user in an app or on a website and this metric is used by many analytics and ad systems Read article

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...

SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article

With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as ...

With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as Read article

Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two ...

Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two Read article

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.  

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.