In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among ...
In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among Read article →
The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the ...
The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the Read article →
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...
C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article →
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...
C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article →
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...
In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article →
In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and ...
In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and Read article →
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...
Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article →
The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...
The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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