Glossary

Advertorial is a hybrid form of advertising and editorial content that combines a promotional message with the style and tone of a regular article. The word itself is a combination ...

Advertorial is a hybrid form of advertising and editorial content that combines a promotional message with the style and tone of a regular article. The word itself is a combination Read article →

FAQs (Frequently Asked Questions) are an effective tool for facilitating communication between you and your customers, readers, or visitors. Often, this section serves as a quick and easily accessible source ...

FAQs (Frequently Asked Questions) are an effective tool for facilitating communication between you and your customers, readers, or visitors. Often, this section serves as a quick and easily accessible source Read article →

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or ...

Email has revolutionized how we communicate, offering tools that streamline correspondence, improve efficiency, and safeguard privacy. Among these tools is BCC, or Blind Carbon Copy, a feature often misunderstood or Read article →

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites ...

The term "SoMe" stands for "Social Media", which translates to social media. In marketing, it is a broad field that encompasses strategies, activities, and communication on various social media sites Read article →

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article →

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article →

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...

A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of ...

Device farms are a form of mobile ad fraud in which fraudsters manually simulate user interactions, such as clicks, app installs, and other engagement activities, to fabricate the appearance of Read article →

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, ...

Fraud has been a persistent issue throughout history, evolving with the advancement of technology, globalization, and the rise of complex financial systems. Today, fraud affects individuals, businesses, and governments alike, Read article →

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which ...

Let's start with the general A/B testing definition. A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of content to determine which Read article →