Below is the answer and explanation for the question Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her true view for action campaign?

Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her true view for action campaign?

• Target cost-per-acquisition
• Target cost-per-view
• Enhanced cost-per-click
• Max conversions ✅

correct answer

Max conversions ✅

explanation

Whether to use CPA or max conversions bidding largely depends on the customer’s history with conversion tracking on YouTube and the campaign objective. TrueView for action is powered by two conversion-based Smart Bidding options: target cost-per-acquisition (CPA) and Maximize conversions.

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