Below is the answer and explanation you’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them.

You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them.

• Send an email blast to all of your newsletter subscribers
• Launch a new marketing video
• Launch a new search campaign
• Create a remarketing list segment for shopping cart abandoners ✅

Correct Answers

Create a remarketing list segment for shopping cart abandoners ✅

Explanation

 A remarketing list is a collection of website visitors or app users gathered by snippets of code added to your site or app. When you create a list, you set rules for when visitors or users should be added to the list. Visitors are added to a remarketing list within seconds after visiting a page with either the global site tag or with both the global site tag and a remarketing event snippet. Rules are conditions that must be met in order for a visitor or user to be added to a remarketing list. You can use rules to create remarketing lists beyond the default lists that AdWords creates for you.

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