Below is the answer and explanation for you’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning growth-driven design later in the sales process?

You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning growth-driven design later in the sales process?

• “What do you like and not like about your competitors’ websites?”?
• “How do you feel your previous website redesigns went? How did the process make you feel?”? ✅
  
• “What would be the biggest change you’d like to make to the website and why?”?
• “How long did it take to develop the content for your website? Was it created internally or by the agency you were working with?”?

Correct answer

“How do you feel your previous website redesigns went? How did the process make you feel?”? ✅

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