Below is the answer and explanation for your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

• Cost-per-acquisition (CPA/CO)
• Viewable cost-per-thousand impressions (vCPM) ✅
• Cost-per-view (CPV)
• Cost-per-click (CPC)

Correct Answer

Viewable cost-per-thousand impressions (vCPM) ✅

Explanation

With viewable CPM (vCPM) bids, you only pay when your ad is able to be seen by potential customers. This means you’re bidding on the actual value of your ad appearing in a viewable position on a given placement. An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification