Below is the answer and explanation for the question you recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals.

• The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
• You must modify your tracking code to support Smart Goals data collection.
• You must enable “Smart Goals” in your property settings.
• The selected Google Analytics account must have at least 500 sessions over the past 30 days. ✅

Correct answer

The selected Google Analytics account must have at least 500 sessions over the past 30 days. ✅

Explanation

Measuring explicit conversions, using either AdWords Conversion Tracking or imported Analytics Ecommerce transactions, is the best way to optimize your bids, your ads, and your website. However, if you aren’t yet measuring conversions, Smart Goals is an easy way to use your best sessions as conversions. You can then use Smart Goals to optimize your AdWords performance.

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