Below is the answer and explanation for why would the data for a search network campaign show conversions but no view-through conversions?

Why would the data for a search network campaign show conversions but no view-through conversions?

• A view-through conversion is counted when someone sees an image or rich media ad on the display network but doesn’t click, and later converts on the site. ✅
• A view-through conversion is counted when someone clicks on an image or rich media ad on the display network and converts on the site.
• A view-through conversion is counted when someone clicks on an ad in Google search and converts on the site.
• A view-through conversion is counted when someone sees an ad in Google search and calls the business.

Correct answer

A view-through conversion is counted when someone sees an image or rich media ad on the display network but doesn’t click, and later converts on the site. ✅

Explanation

the data for a search network campaign show conversions but no view-through conversions because a view-through conversion is counted when someone sees an image or rich media ad on the display network but doesn’t click, and later converts on the site. View-through conversion metrics is available if you run display network campaign. View-through conversion tracking provides additional information related to the value of your ad exchange ads. This feature provides a measure of the number of online conversions that happened within 30 days after a user saw, but did not click, an ad exchange ad. View-through conversions are tracked via a cookie that is placed on a user’s computer.

Given above is the answer and explanation for the question why would the data for a search network campaign show conversions but no view-through conversions?

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