Below is the answer and explanation for why would an advertiser use site links?

Why would an advertiser use site links?

• To showcase customer reviews with high-quality survey data.
• To let customers click a button to call the business.
• To show a link that sends people to the app store or starts downloading an app.
• To give customers quick access to multiple pages of an advertiser’s website. ✅
  

Correct answer

To give customers quick access to multiple pages of an advertiser’s website. ✅

Explanation

An advertiser should use site links to give customers quick access to multiple pages of an advertiser’s website. Site links can take people to specific pages on your site—your store hours, a specific product, or more. Site links will show in a variety of ways depending on device, position, and other factors. When your site link extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad.

The above answer and explanation are for the question why would an advertiser use site links?

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