Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?
Below is the answer and explanation for why should Google follow the viewability standards set by the US Media Rating council (MRC)?
Why should Google follow the viewability standards set by the US Media Rating council (MRC)?
- So advertisers know if their audience targeting is successful.
- So advertisers know if frequency capping is working.
- So advertisers know if users are double-clicking on their ads.
- So advertisers know if their ads have truly been seen by users. âś…
Correct answer
So advertisers know if their ads have truly been seen by users. âś…
Explanation
Google ads follows the media rating council’s standards for viewability, so an ad must be more than 50% on screen for more than two seconds to be counted as a viewable impression. This means that ads only get conversion credit when users can actually view them.
The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.
To learn more about Google ads app certification:Â Skillshop Google Ads Apps Certification.
Source : justfreetools.com
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