Below is the answer and explanation for why should companies with physical locations embrace app usage?

Why should companies with physical locations embrace app usage?

• Mobile apps help build brand and website awareness.
• Apps encourage potential customers to subscribe to their newsletter.
• Apps inform potential customers of opening and closing hours.
• Over half of consumers use mobile apps when shopping in-store. ✅

Correct answer

Over half of consumers use mobile apps when shopping in-store. ✅

Explanation

Retailers have long dreaded showrooming — when people pull out their phones in a store and, presumably, start looking for a cheaper, better product from the competition. It’s true that people are on their phones more than ever in stores. Mobile search queries that take place in a store have grown 15% in recent years.1 but that’s not necessarily bad news. Over half of consumers use mobile apps when shopping in-store, according to yes marketing.

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