Below is the answer and explanation for why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

• It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. ✅
  
• Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.
• The “expand” theme does not refer to company-wide growth; rather, it refers to expanding the focus of the website to include new personas that were not discovered in the strategy stage.
• To boost organic SEO traffic, your team must expand the number of pages to include a page focused at every single industry topic and keyword. You can then funnel the new traffic to different departments to help them gain exposure to the website visitors.

Correct answer

It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use to achieve their goals and provide value across the user’s journey. ✅

The above answer is related to HubSpot growth-driven design certification exam. You can find all the updated questions and answers related to HubSpot growth-driven design certification exam on the “HubSpot growth-driven design certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot growth-driven design certification exam: https://academy.hubspot.com/courses/growth-driven-design