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Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

Below is the answer and explanation for why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network

  • Image ads do not perform as well on the Google display network
  • It ensures one of the ad formats will win the auction and show on a publisher site
  • It ensures maximum coverage, as some publishers do not accept all ad formats✅ 
  • Text ads do not perform as well on the Google display network

Correct Answer

It ensures maximum coverage, as some publishers do not accept all ad formatsâś…

Explanation

Text ads ensure maximum coverage, as some publishers do not accept all ad format. That’s why it is beneficial to include a text ad in the same ad group as in image ad when advertising on the Google display network.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

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