Below is the answer and explanation for why is inbound an important part of a good sales enablement strategy?

Why is inbound an important part of a good sales enablement strategy?

• Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. ✅
  
• Inbound helps with targeting larger companies, while normal sales enablement tactics work better when targeting smaller accounts.
• Sales enablement can only be implemented if your company is using inbound techniques.
• Sales enablement is a required part of inbound practices.

Correct answer

Modern buyers do the majority of their buying research before talking with sales, so marketing and sales need to work together to make sure online information matches the information used by the sales team. ✅

The above answer is related to HubSpot sales enablement certification exam. You can find all the updated questions and answers related to HubSpot sales enablement certification exam on the “HubSpot sales enablement certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot sales enablement certification exam: `https://academy.hubspot.com/courses/sales-enablement