Below is the answer and explanation for the question why can AdWords clicks sometimes differ from Analytics sessions in your reports?

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

• some visitors may have javascript disabled
• some visitors may be blocking cookies
• clicks and sessions are different metrics
• all of the above ✅

Correct answer

All of the above ✅

Explanation

The Analytics AdWords reports import data directly from the AdWords system. The data in AdWords and Analytics is usually consistent, however, there are circumstances in which the data can differ:

• Comparing long date ranges may include periods during which your accounts were not linked.
• Linking multiple AdWords accounts to the same Analytics view complicates the information in your reports.
• Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign destination URLs.
• AdWords data is imported into Analytics at the time you view your report, so data is current as of the most recent hour.

Use the check list provided here to verify your configuration. See the rest of the article for further discussion of why data differences can occur.

The above answer and explanation are related to Google Analytics individual qualification exam. You can find all the updated questions and answers related to Google Analytics individual qualification exam on the “Google Analytics individual qualification exam” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about Google Analytics individual qualification exam: Google Analytics individual qualification exam at Skillshop