Below is the answer and explanation for the question which two types of goals can be targeted in bid strategies? (select two) select all correct responses

Which two types of goals can be targeted in bid strategies? (select two) select all correct responses

• Profit Margin
• Business data
• Revenue ✅
• Conversion ✅

correct answers

Conversion ✅ and Revenue ✅

Explanation

Instead of manually setting bids and bid adjustments in response to changes in your advertising goals or in the overall advertising landscape, use a Search Ads 360 bid strategy to automate the process.

Search Ads 360 bid strategies optimize your advertising spend across the supported search engine accounts within an advertiser. They monitor the performance of keywords and product groups, and adjust bids to achieve the highest number of conversions, the greatest amount of revenue, the best position, or highest number of clicks your campaign budgets allow.

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