Below is the answer and explanation for which two statements are true about the use of targeting options to optimize a google ads campaign?

Which two statements are true about the use of targeting options to optimize a google ads campaign?

• Employment targeting allows you to serve ads only to people who work in a specific field.
• Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
• Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. ✅
• Location targeting allows ads to be served in the specific geographic locations you choose. ✅

Correct Answer

Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones. ✅

Location targeting allows ads to be served in the specific geographic locations you choose. ✅

Explanation

You can use device targeting and location targeting to optimize your google ads campaign. You can set custom bid for these targeting options. If you are getting better conversions from particular device or geo-location you can increase bid for that. Reach your customers on any device, including desktops, tablets, and smartphones using device targeting option.

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