Below is the answer and explanation for the question which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select all correct Responses

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two) Select All Correct Responses

• Impression share
• Profit
• Max CPA ✅
• Position ✅

correct answer Max CPA ✅ and Position ✅

Explanation

If you want to set constraints, choose one of the following additional constraints:

• Select a position constraint: combines a position goal with the CPA goal to help your program meet multiple objectives. Search Ads 360 will first ensure that the bid is within the minimum/maximum bid range, then bid to stay within the position range, and finally bid toward the CPA target. Enter a top and a bottom position for keywords.
• Select a max CPA constraint. Set a max CPA that is more than the target CPA to allow Search Ads 360 to occasionally bid more to achieve the bid strategy’s goal.

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