Below is the answer and explanation for the question which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) select all correct responses

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) select all correct responses

• Agency
• Keywords / Product Groups ✅
• Ad groups ✅
• Campaigns ✅

correct answers

Keywords / Product Groups,✅ Ad groups,✅ and Campaigns ✅

Explanation

 A bid strategy considers all of the campaigns, ad groups, keywords, and other biddable items (A keyword or product group. You specify bids for these items, and search engines use the bids to determine when and where to display your ad.) that it’s optimizing to be part of a single portfolio. because bid strategies focus on maximizing the performance of the portfolio as a whole:

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