Below is the answer and explanation for the question which three features can be used to integrate offline conversion data? (select three)

Which three features can be used to integrate offline conversion data? (select three)

• Google data studio
• sFTP ✅
• Bulksheets ✅
• Search ads 360 API ✅

correct answer

sFTP ✅

Bulksheets ✅

Search ads 360 API ✅

explanation

Upload from the search ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the search ads 360 API (application programming interface) to automatically upload conversions.

Upload from a bulk sheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to search ads 360. Offline conversions for social and auto-track engines can only be uploaded from the search ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

Explanation: FTP (file transfer protocol) is a standard way of uploading files into a computer system. Secure FTP encrypts data as it’s transferred over the internet. This ensures the privacy and integrity of your data. Secure FTP is usually abbreviated as sFTP. If you upload bulk sheets frequently, you may want to use your own software to upload bulk sheets to a secure FTP endpoint instead of manually uploading through the Search Ads 360 UI.

Read more here: https://support.google.com/searchads/answer/7409125

The above answer and explanation are related to Google search ads 360 certification exam. You can find all the updated questions and answers related to Google search ads 360 on the “Google search ads 360 assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.