Below is the answer and explanation for which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign?

Which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign?

• Broaden his keyword list for ads with the lowest click through rate (CTR).
• Add new relevant keywords and remove keywords with low click through rate (CTR). ✅
  
• Increase bids for ads with the lowest average position and click through rate (CTR).
• Increase bids on relevant keywords with low clicks and click through rate (CTR).

Correct answer

Add new relevant keywords and remove keywords with low click through rate (CTR). ✅

Explanation

Giorgio should add new relevant keywords and remove keywords with low click through rate (CTR). This strategy will help to increase the number of relevant clicks from his search network campaign.

Filter your keywords to see which ones are below your first page bid estimate. Then, you can increase the cost-per-click (CPC) bids for keywords that aren’t showing ads on the first page of Google search results based on your first page bid estimate. Try using automated rules to automatically raise your keyword bids when they are below your first page bid estimate.

The above answer and explanation are for the question which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign?

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