Which statement is true regarding conversion rates between apps and mobile web?
Below is the answer and explanation for which statement is true regarding conversion rates between apps and mobile web?
which statement is true regarding conversion rates between apps and mobile web?
- Mobile web generates conversion rates three times that of shopping apps.
- Mobile web generates conversion rates ten times that of shopping apps.
- Shopping apps generate conversion rates ten times those of mobile web.
- Shopping apps generate conversion rates three times those of mobile web. âś…
Correct answer
Shopping apps generate conversion rates three times those of mobile web. âś…
Explanation
Shopping apps generate 3x conversion rates than mobile web, have higher average order values, and have lower abandonment rates. According to Criteo, time in shopping apps globally grew to 18 billion hours in 2018, up 45% from 2016.
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