Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Below is the answer and explanation for the question which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
- Remarketing
- Interest Categories
- Demographic reporting
- B and C only
- A, B, and C ✅
Correct answer
A, B, and C ✅
Explanation
When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (currently, AdWords and DoubleClick Bid Manager).
When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.
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