Below is the answer and explanation for the question which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

• Ecommerce reports
• Multi channel funnels reports ✅
• Interests report
• Goals reports
• Campaigns reports

Correct answer

Multi channel funnels reports ✅

Explanation

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?
The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

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