Which of the following would be most useful for optimizing landing pages?
Below is the answer and explanation for the question which of the following would be most useful for optimizing landing pages?
Which of the following would be most useful for optimizing landing pages?
- Pageviews
- Bounce Rate ✅
- Unique Pageviews
- Visits
- Unique Visits
Correct answer
Bounce Rate ✅
Explanation
Bounce Rate is the percentage of single-page sessions. If you find a landing page with a high bounce rate, that destination URL might not match the expectation set by your ad text, or it might not have engaging content with a clear navigation path.
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