Below is the answer and explanation for the question which of the following statements is true about Multi-Channel Funnel (MCF) reports?

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

• All of these statements are true. ✅
• You can create your own custom channel grouping in addition to the default MCF Channel grouping.
• The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
• When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

Correct answer

All of these statements are true. ✅

Explanation

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. However, the MCF Channel Grouping labels are sufficient for many analysts’ needs.

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