Below is the answer and explanation for the question which of the following represents a macro conversion for an ecommerce site?

Which of the following represents a macro conversion for an ecommerce site?

• Receiving a product inquiry
• A completed sale transaction ✅
• A click on a “buy” button
• Collecting a lead
• All of these are macro conversions for an e commerce site.

Correct answer

A completed sale transaction ✅

Explanation

Macro conversions are your primary business objectives. Micro conversions are the relationship building activities that lead up to a macro conversion.

• micro conversions, for example, signups for your email newsletter, account creations, and other activities that often precede a purchase
• macro conversions, i.e. sales transactions

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