Below is the answer and explanation for the question which of the following metrics would be helpful in showing a keyword is part of a conversion path?

Which of the following metrics would be helpful in showing a keyword is part of a conversion path?

• Assisted Conversions ✅
• Bounce Rate
• Impressions
• Visits
• Clicks

Correct answer

Assisted Conversions ✅

Explanation

The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction. By default, only interactions within the last 30 days are included in conversion paths, but you can adjust this time period from 1-90 days using the Lookback Window selector at the top of each report. Conversion path data include interactions with virtually all digital channels. These channels include, but are not limited to:

• paid and organic search (on all search engines along with the specific keywords searched)
• referral sites
• affiliates
• social networks
• email newsletters
• custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs

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