Below is the answer and explanation for the question which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Assisted conversion ✅
• Primary conversion
• Last-click attribution
• Second-to-last-click attribution

correct answer

Assisted conversion ✅

Explanation

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

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