Below is the answer and explanation for which feature applies to the Google display network, but not the Google search network?

Which feature applies to the Google display network, but not the Google search network?

• Language targeting
• Frequency capping ✅
• Location targeting
• Cost-per-click (CPC) bidding

Correct Answer

Frequency capping ✅

Explanation

Frequency capping feature applies to the display network but not the search network. Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the display network.

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