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Which customer sentiment metric is the strongest predictor of future purchase behavior?

Below is the answer and explanation for which customer sentiment metric is the strongest predictor of future purchase behavior?

Which customer sentiment metric is the strongest predictor of future purchase behavior?

  • Customer Satisfaction Score (CSAT).
  • Customer Effort Score (CES). ✅
  • Net Promoter Score (NPS).
  • Customer Lifetime Value (CLV).

Correct answer

Customer Effort Score (CES). ✅

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