Below is the answer and explanation for the question which campaign tracking variables are required in order to ensure accurate data shows for campaign?

Which campaign tracking variables are required in order to ensure accurate data shows for campaign?

• utm_campaign, utm_source, utm_medium ✅
• utm_term
• utm_medium, utm_campaign
• utm_source, utm_term, utm_content
• utm_content

Correct answer

utm_campaign, utm_source, utm_medium ✅

Explanation

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

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