Below is the answer and explanation for which bidding option is best suited for an advertiser focused on direct response marketing goals?

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

• Cost-per-interaction (CPI)
• Cost-per-click ✅
• Effective cost-per-thousand impressions (eCPM)
• Cost-per-thousand impressions (CPM)

correct answer

Cost-per-click ✅

Explanation

One of the most common goals among business owners is to drive sales and generate leads. This often means running direct-response campaigns that encourage customers to pursue a specific action — such as buying a product or signing up for a newsletter. Since the main goal of a traffic-generation and lead-generation campaign is to increase return-on-investment through conversions or traffic to your site, we suggest using cost-per-click bidding for both your contextual and placement targeted campaigns.

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