Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Below is the answer and explanation for the question which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
- Masthead
- TrueView discovery
- TrueView in-stream
- Bumpers âś…
correct answer
Bumpers âś…
explanation
Bumper Ads have the lowest CPM among in-stream video formats and serve predominantly on mobile. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred.
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