Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

• Target impression share ✅
• Enhanced cost-per-click (eCPC)
• Maximize Conversions
• Maximize clicks

Correct Answer

Target impression share ✅

Explanation

When visibility is the campaign goal, an advertiser should choose Target Impression share.

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page.

Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.