When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

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June 27,2019 in Google Ads Display Certification Assessment Questions&Answers | 0 Comments

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Below is the answer and explanation for when optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:

When optimizing for the display network, a clear call-to-action (CTA) in the ad text is important in order to:

Increase overall impressions for the ad.
Identify the traffic to your website that was generated by AdWords ads.
Improve the Quality Score of the ad on all Google properties.
Set expectations for customers who are in various stages of the buying cycle. ✅

Source : justfreetools.com

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