Below is the answer and explanation for when examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory E-book, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?

When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory E-book, but your sales team is only closing 1% of leads from social sources. How do you support your sales team to close more leads from social into customers?

• Ensure all leads from social sources are nurtured with the introductory E-book before speaking to sales. ✅
  
• Devote more time to posting blogs on Facebook.
• Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
• Connect with your sales team to coach them on their disconnect in closing the leads.

Correct answer

Ensure all leads from social sources are nurtured with the introductory E-book before speaking to sales. ✅

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