Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

• Based on how much your product is worth. ✅
  
• 50% of how much your product is worth.
• The same amount as the profit generated by your product.
• The same amount as the revenue generated by your product.

Correct answer

Based on how much your product is worth. ✅

Explanation

You should set a bid amount that’s based on how much your product is worth. When choosing a maximum cost-per-click (max. CPC) bid, you should always consider this factor.

Most people starting out in Google ads use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad. Set your bid by thinking about how much an ad click is worth to you.

The above answer and explanation are for the question when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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