Below is the answer and explanation for when an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score:

When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, quality score:

• Is not affected because the click is automatically filtered out by Google’s invalid click technology.
• Improves for that placement because the vCPM bid decreases.
• Improves for that placement because the clickthrough rate (CTR) increases.
• Is not affected because click-through rate (CTR) is not a factor with vCPM bidding. ✅
  

Correct answer

Is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding. ✅

Explanation

CTR is not a factor with vCPM. But there is a metric active viewable CTR that shows how often people clicked your ad after it became viewable.

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