Below is the answer and explanation for what step would be taken to verify that conversion pixels are implemented and load correctly?

What step would be taken to verify that conversion pixels are implemented and load correctly?

• Generate a standard or general report and include conversion metrics.
• Check the line item performance metrics for conversions greater than zero.
• Generate a pixel load report grouped by the conversion pixel(s). ✅
  
• Generate a unique reach report and include cookie reach: average impression frequency.

Correct answer

Generate a pixel load report grouped by the conversion pixel(s). ✅

Explanation

You need to generate a pixel load report grouped by the conversion pixel(s) to verify that conversion pixels are implemented and load correctly. What were once pixels in display and video 360, are now floodlight activities. Campaign manager users may be familiar with the new terminology, and the changes to functionality. Display & video 360 users that don’t use campaign manager will find that the term “pixel” was changed to “floodlight activity”, the pixel creation interface has changed, and the steps to configure the recording of sales, cost, and transaction data have been updated.

The above answer and explanation are for the question what step would be taken to verify that conversion pixels are implemented and load correctly?

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