Below is the answer and explanation what should you keep in mind when selecting events to measure in a Google app campaign?

What should you keep in mind when selecting events to measure in a Google app campaign?

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently. ✅

Correct Answer

Pick an event that matters to your business and occurs frequently. ✅

Explanation

It’s best to pick an event that matters to the business and happens a lot in order to have enough data to optimize toward your goal.

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