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What kind of users do you want to recruit for usability testing?

Below is the answer and explanation for what kind of users do you want to recruit for usability testing?

What kind of users do you want to recruit for usability testing?

  • Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
  • Customers only. If you know what they like, you can make the best experience for everyone.
  • Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
  • Both customers and non customers. A mix of the two emulates your current website traffic to make a good usability test. ✅

Correct answer

Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test. ✅

The above answer is related to HubSpot contextual marketing certification exam. You can find all the updated questions and answers related to HubSpot contextual marketing certification exam on the “contextual marketing certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot contextual marketing certification exam: https://academy.hubspot.com/courses/contextual-marketing

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