Below is the answer and explanation for what is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

• Build awareness ✅
• Drive loyalty
• Influence consideration
• Drive action

Correct Answer

Build awareness ✅

Explanation

There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action

When to use “Build awareness” Marketing objective:

• Starting a new business or product
• Expanding your business into a new area
• Introducing customers to what you offer

Types of featured in this objective: Features that help you reach a broad consumer audience and maximize your exposure, such as demographic targeting, affinity audience targeting, and viewable CPM bidding.

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