What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Below is the answer and explanation for what is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Attribution modeling. âś…
- Conversion tracking.
- Channel groupings.
- Multi-channel funnels.
Correct answer
Attribution modeling. âś…
Explanation
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
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