Below is the answer and explanation for what is the relationship between your company’s purpose and your buyer personas?

What is the relationship between your company’s purpose and your buyer personas?

• Your company’s purpose is found by combining your buyer personas together into a single company persona.
• Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
• The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
• Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas). ✅

Correct answer

Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas). ✅

The above answer is related to HubSpot inbound certification. You can find all the updated questions and answers related to HubSpot inbound certification exam on the “Hubspot Inbound certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot inbound certification exam: https://academy.hubspot.com/courses/inbound