Below is the answer and explanation for the question what is the default attribution model for floodlight?

What is the default attribution model for Floodlight?

• Last Impression
• First interaction
• First Click
• Last Click ✅

correct answer

The last Click ✅

Explanation

By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

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