below is the answer and explanation for the question what is search engine marketing?

What is search engine marketing?

• When a system requires you to work with an expert in search engine optimization
• When an advertiser runs ads that show up alongside natural search results on a search engine ✅
• When an advertiser makes improvements to their own website, so that it ranks higher in natural search results
• When search engines attempt to increase their market share

correct answer

When an advertiser runs ads that show up alongside natural search results on a search engine ✅

Explanation

Search engine marketing is how advertisers get their message in front of users who are searching online. Each search engine displays ads alongside search results.

The general process includes:

• An advertiser bids on keywords with the amount they are willing to pay for a user to click an ad
• The engine ranks advertisers based on their bid and relevance to the search
• The best matching ad appears alongside the user’s search results

The above answer and explanation are related to Google DoubleClick search exam. You can find all the updated questions and answers related to Google DoubleClick search on the “Google HYPERLINK “https://www.krcmic.com/google-certification-questions-and-answers/google-doubleclick-search-assessment-answers/”DoubleClick HYPERLINK “https://www.krcmic.com/google-certification-questions-and-answers/google-doubleclick-search-assessment-answers/” search assessment answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.